adidas originals 4d fusio
— key visual
— 3D assets
— animation
Together with TBWA/NEBOKO team we developed visual direction for showcasing the 4th dimensional Fusio sole lattice and a hyperreal futuristic world that it creates and inhabits. I worked closely with an Art Director Anthony Smyrski, which resulted in me creating Key Visuals and loop animations for the three 4D Fusio drops, and some of the 3D assets used in the campaign film.
Agency: TBWA/NEBOKO
Creative direction: Annie Chiu
Art direction and design: Anthony Smyrski
Film direction: Jocelyn Anquetil
Film Production: The Solos, Pulse Films
comps by Anthony Smyrski