LEEZA PRITYCHENKO
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    I was asked by Annika Soja and Lena Manger to contribute to Zeitgeist magazine and digital exhibition, on a name-sake topic.

    For me the current Zeitgeist is contained in such a phenomena as Accelerating Change — "In futures studies and the history of technology, accelerating change is a perceived increase in the rate of technological change throughout history, which may suggest faster and more profound change in the future and may or may not be accompanied by equally profound social and cultural change." (according to Wikipedia). In order for humanity to exist, technological and cultural developments should go hand in hand, and on the example of recent events such as privacy issues, fake news, AI algorithms manipulating the videos and etc, we can see how such lack of consciousness, empathy and responsibility in both using technology and everyday life can break the balance and bring society to dark results.