The Senseless Fairytale is a VR children's story experience set in a surrealist world where clouds crumble like frosting and crows play cranberry trombones. Using an actual magic wand, children use physical gestures to alter a kingdom of dancing and pink peanut butter peacocks, to be crowned the ultimate Senseless Fairytale Princess.

As a part of DPTNR, during this project I was providing the art direction, designed almost all the characters and environment elements, created all the illustrations and textures for the experience, and designed most of the magic wand interactions. I was partly involved in creation of 3D assets, and also designed the launch exhibition in W+K Amsterdam, for which I also was in charge of communication with the printer company and print file preparation for the wallpaper stickers.

The project was also exhibited at Cinekid Festival and won the Golden Lion award.   

photos of the event:

Toon Heesakkers