nike airmax day
— 3D animation/motion design
Together with Soren Rosenkrands Danielsen and Lewis Beedham we made an animation for W+K Amsterdam social channels, dedicated to Nike AirMax Day:
"In 1977, Frank Rudy had a crazy idea: air bags in shoe soles. In 1987, Tinker Hatfield had another crazy idea: visible air bags in shoe soles, inspired by Centre Pompidou. The rest is innovation history."
Soren and Lewis developed the look and made the final render, and I helped them with designing and animating various parts of the machine.