We helped Moncler create a one of a kind book related to the uniqueness of their latest Moncler Genius project. Paired with augmented reality content, 3D immersive experiences are triggered by the printed pages bring a new perspective to the traditional book layout. Through the Moncler Genius AR Lens app, 10 unique AR interpretations are unveiled throughout the eight different designer chapters, centrefold and cover, revealing a secret 3D multiverse behind each collection. 

Read the coverage on Designboom here. 

As a part of DPTNR, our intern Yu Bai and I were responsible for research on each designer collections, to help define the concept and art direction needed for each chapter.  I designed some of the icons for the instructions that explain how to use the app, and was also responsible for the documentation of the  AR experiences and their translation into a promo video and social assets.