• 1 2 3

    In spring 2014 I tricked the whole Royal Academy of Art and visitors into thinking that there is a new experimental masters degree course coming up, by means of creating a promo campaign with a viral video, posters and flyers, creating a fake e-mail account and fake application forms. It was a success, followed by gossips, discussions, emails with questions and applications. Special thanks to David Veneman who agreed to be a face of my campaign.