LEEZA PRITYCHENKO
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    In spring 2014 I tricked the whole Royal Academy of Art and visitors into thinking that there is a new experimental masters degree course coming up, by means of creating a promo campaign with a viral video, posters and flyers, creating a fake e-mail account and fake application forms. It was a success, followed by gossips, discussions, emails with questions and applications. Special thanks to David Veneman who agreed to be a face of my campaign.