In spring 2014 I tricked the whole Royal Academy of Art
and visitors into thinking that there is a new experimental masters degree course coming up, by means of creating
a promo campaign with a viral video, posters and flyers, creating a fake e-mail account and fake application forms.
It was a success, followed by gossips, discussions,
emails with questions and applications.
Special thanks to David Veneman who agreed to be a face
of my campaign.