adidas Ultraboost 22 checkboost
— key visual
— 3D assets
"Designed with your feet in mind, the ULTRABOOST 22 is here to revolutionize the female fit experience. Using over 1.2 million foot scans, an all-female design team has created a 360º fit to the female foot."
Key visual and 3D assets for the campaign of the first running shoe designed with female anatomy in mind. My objective was to develop such a visual language that could communicate both delicate femininity but also power and energy that describes UB22 running experience.
Agency: TBWA/NEBOKO; UNI_VERSE Studio
Art director: Alice Rotelli
Copywriter: Brigitta Szaszfai
Animation: Geert van Hooff